Professional Summary
Strategic communications leader with expertise in digital branding strategy, multimedia content creation, brand management, and leveraging social media to amplify messaging. Passionate about driving meaningful societal impact through innovative communication strategies.

Education
Master of Arts in Social Innovation/Nonprofit Leadership
Agnes Scott College

Bachelor of Arts, Communications/ Public Relations
Messiah College

Technical Skills
Campaign Tools: Asana, Sprout Social, Mailchimp, Every Action
Social Media: Meta (Facebook, Instagram, Threads), Twitter/X, TikTok, LinkedIn, YouTube
Creative Software: Adobe Creative Suite, Canva, Basic HTML
Analytics Platforms: Google Analytics, HEAP, SemRush, Meta Business Suite


Professional Experience

Senior Digital Communications Manager | ACLU of Georgia | 2020 – Present

  • Spearheaded the development and execution of digital and print communications strategies, ensuring alignment with organizational goals.

  • Directed social media content creation and engagement, managing rapid response efforts to enhance public perception.

  • Mentored interns and junior staff, fostering professional growth and team success.

  • Directed multi-channel branding initiatives, reinforcing organizational messaging across regional campaigns.

  • Implemented brand guidelines, training staff to ensure cohesive messaging.

  • Led risk assessments for digital campaigns, mitigating potential reputational challenges.

  • Established metrics to evaluate campaign success, driving continuous improvements.

Business Marketing Consultant | Habitat for Humanity & Gangstas to Growers | 2020 – 2021 (Graduate Internships)

  • Designed a comprehensive social impact strategy for Habitat for Humanity to deepen community engagement.

  • Developed an integrated marketing communications plan, increasing visibility and fostering narrative change.

  • Designed strategies that aligned brand positioning with community engagement goals.

  • Conducted comprehensive competitor analyses to identify opportunities and mitigate risks.

Marketing Communications Specialist | Atlanta Jewish Academy | 2017 – 2020

  • Managed social media campaigns and created compelling content to boost engagement.

  • Produced annual reports and promotional materials, effectively communicating organizational success to stakeholders.

  • Created consistent, on-brand content for social media and print materials, boosting audience trust and affinity.

  • Partnered with cross-departmental teams to align messaging with fundraising and advocacy priorities.

Marketing Coordinator | Gourmet Foods International | 2015 – 2016

  • Led social media campaigns and developed creative marketing materials to drive audience engagement.

  • Led branding efforts across events and campaigns, adhering to creative standards and enhancing brand visibility.

  • Supported event coordination and campaign execution.

Core Competencies

  • Brand Management: Skilled in implementing cohesive brand guidelines, ensuring consistency across digital, print, and social platforms

  • Market Analysis & Assessment: Proficient in evaluating digital and brand performance, analyzing competitors, and leveraging data to innovate new communications strategies all within legal parameters and using inclusive practices

  • Stakeholder Collaboration: Adept at fostering alignment among communications, fundraising, and program teams to meet organizational objectives

  • Innovative Leadership: Knowledgeable in integrating emerging trends and technologies to enhance audience engagement and brand relevance

Other Nonprofit Experience

  • Salvation Army

  • Adventures in Missions

  • CURE International

  • American Foundation for Children with AIDS

  • Pennsylvania Immigration Resource Center